Neon is a brand and design consultancy, with whom Quite Early One Morning collaborates on a wide range of projects, such as this one. We were invited by them to become a key part of their team in delivering this project, specifically with regards to brand strategy and narrative, brand idea and proposition, plus supporting them in the creation and development of a new brand identity, visual language and copywriting. Clarion Wealth Management are pioneers in the field of true lifelong financial planning. They offer a very high standard of service to seriously wealthy individuals, with a strong and distinctive focus on helping clients make the most of their wealth in the here and now, while taking good care of their long-term financial future.
TRUE LIFELONG FINANCIAL PLANNING, FOR THE SERIOUS BUSINESS OF LIFE
When they came to Neon on a recommendation, they were looking for a rebrand that would connect on an emotional level, as well as a rational one, with this demanding target audience, and strongly convey the bespoke, boutique nature of their offer.
Our starting point was to create a powerful brand proposition, putting the focus on Clarion’s role in helping clients enjoy the fruits of their success, through “true lifelong financial planning for the serious business of life”.
In terms of look and feel, the ambition was to create a luxury brand feel for Clarion. More specifically, the aim was to convey an air of long-established stability, to help inspire the sense of certainty and confidence that come with knowing your wealth is in the most expert hands.
With thanks to Neon and Dana Robertson for permission to use the imagery in this case study.
Happy ever after
“Dana and the team at Neon worked tirelessly to create a new brand positioning that we now feel truly reflects the essence of our business. Their combination of creativity and commercial sense has also produced a brand identity and website that not just looks wonderful, but is already attracting new clients and potential new staff to the fold.” Ron Walker, Founder, Clarion Wealth Planning.