Every client is different and most often the objectives are different, too. This means a cookie-cutter approach is inappropriate. True, there are stages in any project that are universal, but each also presents a new challenge that needs treating as such. So the approach is designed to fit the uniqueness of this challenge, combining proven processes with a willingness to think differently. Important to this is applying the science and the art – because great ideas and brilliant stories come as much from a step-by-step approach, as from a moment of inspiration.